That's the sign, looking north towards Tijuana. Hotel La Fonda. Just drive down towards Ensenada on either the free or the toll road. If you are on the toll road, get off at Cantamar and continue south. At kilometer 59, on your right, La Fonda will appear.
The word "fonda" is an old word, and just as nice as can be. A "fonda" is a small, family style, down-home eating place. Sometimes an old ranch or house, sometimes a small inn by the sea, a "fonda" serves you in a warm way.